- TOYOTA demonstrated how hybrid-powered and other electrified vehicles will continue to play a vital role in the future of the automotive industry. -

Toyota is a global pioneer and leader in vehicle electrification and is bringing a broad spectrum of alternative, electrified powertrains to market โ€“ including the industryโ€™s leading lineup ofself-charging, gasoline-electric hybrids...plug-in hybrid and battery-electric modelsโ€ฆand those powered by hydrogen fuel cells.

โ€œAt Toyota, one size does not fit all โ€“ and we believe in a range of electrified solutions โ€“ especially here in Canada,โ€ said Toyota Canada President & CEO Larry Hutchinson. โ€œNeedsdiffer depending on where and how people live, the distances they need to travel, the terrain they need to cover, and even the weather they face from season to season.โ€

Customers will find exciting new vehicles in Toyota Dealer showrooms โ€“ lead by a growing family of fuel-efficient,fun to drive hybrid models. First introduced to Canada 20 years ago withthe Prius, Toyotaโ€™s popular and provenhybrid powertrains are now available on popular models in many market segments โ€“ including the Corolla, Camry, RAV4 and Highlander.

In addition to hybrid vehicles, Toyotaโ€™s electrified line-up includes the Prius Prime plug-in hybrid and the Mirai โ€“ a zero-emissions sedan powered by a hydrogen fuel cell stack. In the 2021 model year, the Prius Prime will be joined by another plug-in hybrid, the RAV4 Prime, while the Mirai will be upgraded with a second-generation model.

โ€œWhether youโ€™re looking for performance or responsiveness, or amazing fuel efficiency and range, or improved torque, Toyota will have an electrified vehicle that works for you,โ€ Hutchinson said. โ€œWe are on track to offering an electrified version of every model we sell by 2025.โ€

Visitors to the Canadian International Auto Show can explore the full range of Toyota vehicles โ€“ including the industryโ€™s most popular and proven lineup of electrified models.

Visitors to the Canadian International Auto Show will enjoy a first-hand look at many exciting new Toyota models โ€“ including the forthcoming 2021 Toyota RAV4 Prime and the all-new 2020 Toyota Highlander Hybrid โ€“ plus the companyโ€™s full range of fun-to-drive, fun-to-own sedans, coupes and hatchbacksโ€ฆ plus stylish and versatile crossovers and minivansโ€ฆ and ready-for-anything SUVs and pick-up trucks.

Visitors will also have the opportunity to explore innovative Toyota technologies including the advanced safety technologies in Toyota Safety Sense 2.0, the worldโ€™s most popular and proven hybrid powertrains, and the powerful yet intuitive communications features of Connected Services by Toyota.

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