- New credit card benefit provides BMO AIR MILES Mastercard holders the ability to earn double the Reward MilesTM on every grocery purchase, regardless of retailer -

This summer, shopping for groceries at any grocery store across the country is about to get a whole lot more rewarding thanks to BMO and the AIR MILES® Reward Program. As longstanding partners, BMO and AIR MILES are launching a new card benefit on BMO AIR MILES World Elite and BMO AIR MILES Mastercard products that will provide cardholders a 2x multiplier on all grocery purchases, regardless of retailer.

The new benefit will officially launch August 1. Cardholders will continue to benefit from the existing 3x multiplier at participating AIR MILES partners across Canada, including at Metro grocery stores in Ontario.

"BMO is thrilled to announce the new grocery accelerator to enhance the value of BMO AIR MILES products for our cardholders," said Jennifer Douglas, Head, North American Retail and Small Business Payments, BMO. "BMO is committed to helping cardholders get more out of their spending and make real financial progress. This multiplier on groceries provides AIR MILES collectors even more reason to use BMO AIR MILES products to help make their money go further wherever they shop."

Having an AIR MILES credit card is already the fastest way to get rewarded with the AIR MILES Reward Program. AIR MILES collectors with an affiliated bank credit card product earn Miles nearly 8x faster than those without one.* This new benefit enhances the already impressive earn potential with the ability to earn 2x the Miles on grocery purchases while still being able to double dip and get points from other loyalty programs. Across Canada the average cardholder will earn nearly 40 per cent more Miles for their grocery purchases as a result of this change.

At a time when Canadians are looking to get more from each trip to the grocery store, BMO and AIR MILES have the answer.

"We have already been providing collectors with the flexibility to earn everywhere through our portfolio of credit cards. Starting this August, we are accelerating that earn potential and providing consumers with the confidence of knowing that each grocery trip, wherever they choose to shop, will help further accelerate the path to their next reward," said Shawn Stewart, President, AIR MILES Reward Program. "We're committed to providing the choice, flexibility and value that Canadian consumers demand from their loyalty program, and we are proud to collaborate with our valued partner BMO to follow through on this promise."

While the new benefit officially launches August 1, BMO AIR MILES Mastercard cardholders already experience a series of card benefits, including:

• BMO AIR MILES World Elite Mastercard
  •   Ability to earn Miles everywhere at a rate of 1 Mile per $12
  •   3x the Miles at participating partners
  •   Automatic upgrade to AIR MILES Onyx® collector status
  •   Automatic upgrade to Shell Go+ membership.
  •   Ability to use fewer Dream MilesTM on select flights and merchandise

• BMO AIR MILES Mastercard
  •   Ability to earn Miles everywhere at a rate of 1 Mile per $25
  •   3x the Miles at participating partners
  •   Automatic upgrade to AIR MILES Gold® collector status
  •   Ability to use fewer Dream Miles on select flights and merchandise

SOURCE: BMO Financial Group